East Malaysia, most comprehensive trade show on Hotels Hospitalities, Supplies & Services, Foodservices Equipment, Food Ingredients, Food & Beverages, and Food Processing exhibition, returns with greater industry support to showcase the latest technology; automation and improved work system for the Food and Hospitality Industries.

This much awaited show is timely in view of the current emphasis on quality and innovation in the production of pastries, Bakeries and Confectionery. The flourishing hospitality industry and rapid increasing standard living has resulted in a boom as a part of food retail outlets, hotels and resorts, that naturally necessities purchase of Food service equipments, technology and food machinery etc…

Sabah as one of the tourist favourite destination plays a significant role to upgrading its technology under food industry. A total of 2.47 million people visited Sabah in 2007. the upgrade of Kota Kinabalu International Airport , has the goal of creating of facility capable of handling increase number it tourist arrivals and will lead to significant increases in tourism dollars: being injected to the local economy, Sabah with an anticipated increase in domestic and international tourist arrival and strong structural support from the government, more food services outlets and hotels industries development are expected a boom in BIMP-Eaga region’s over the next few years.

Kota Kinabalu serves as a welcome beacon to tourists who throng to the state to take in the many world-renowned sites that Sabah offers. From the idyllic, eco-friendly gateways to the much anticipated cosmopolitan Kinabalu Habour Front, a vibrant tourism influx continuously adds to the vitally of Kota Kinabalu.

Always keeping up with industry development. Hotel and catering-East Malaysia 2009 has an impressive line up of activities running alongside the show. Exciting features at Hotel and Catering 2009 bring in quality visitors, with the cooperation of the supporting organizations and guaranteeing top quality professional audience, these include “The 6 th presentation Salon Culnair 2009 East Malaysia and Cake Competition 2009.”