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For each exhibition, IMS undertakes the launching of a worldwide promotional and publicity campaign through:
- Regular and special press release/ previews on the development of the exhibition, the exhibitors and their products
- Extensive literature coverage by prestigious trade publications
- A direct-mail campaign targeted at key potential customers throughout the would
- Special invitations and incentives tailored to ensure a high-level target audience for the show
- The supply of a comprehensive range of publicity materials like stickers, tickets, posters, invitation cards and visitor mailers
- Trade catalogues (listing exhibitors and their exhibits)
- Intensive mass media coverage
- Newsletter and Show Dailies
- Show catalogue
It is through a continuous high-powered pre and post-exhibition PR campaign that our targeted audience can be reached. They will become
our trade visitors who are a mixture of Businessmen, Industrialists, Investors, Corporate Directors, Decision Makers, Contractors
,Consultants, Project Managers, Government Officials, Developers and Traders. It is these people who will play an important role in
determining the volume of sales of the exhibitors¡¯ products. |